综合商务英语（综合商务）

内容简介

《综合商务英语》内容的选取围绕话题展开，话题的选取指导线为学生“走出校门一走上社会一走进公司和商务场景一从公司低层走向高层—自主创业—国际商务竞争”层层成长历程中所需要的知识、理论、技能和策略。

图书目录

Part One Business Communication Skills

商务沟通技能

Unit1 Oral Presentation口头报告

Learrung Objectives学习目标/2

Speaking Activities口语活动/2

A Tips of Public Speaking公共演讲技巧/2

B Steps of Oral Presentation口头报告步骤/3

Listening Activities听力活动/3

A.How to Overcome Stage Fright如何克服怯场/3

B A Company Jdentity Presentation 一场公司形象报告/3

Skill—Building Strategies：Business Presentation技能建构策略：商务演讲/5

The Three—Step Process for Developing Oral Presentations/5

Classic Presentation Structure/6

Composing Your Presentation/6

Delivery and Style/7

Presentation Assessment Form/8

Handling Questions Responsively，9

Oral Functions Bank口语实用句型/10

Business English Actvities商务英语活动/12

Practical Business Writing：Business Letter Introduction

实用商务写作：商务信函介绍/14

Notes注释/24

Unit 2 Communicating and Networking交流与联络

Learning Objectives学习目标/26

Speaking Activities口语活动/26

A Talking About Communication谈论交流/26

B.What Is Socializing？何谓社交？/27

Listening Aativties听力活动/28

A Small Talks闲聊/28

B Five Tips on Social Networking for Business

网络社交商务五种技巧/29

Skill—Building Strategies：Communicating and Networking

技能建构策略：交流与联络/30

Comnnuucation and Career Success/30

Effective Communication/31

Using Technologies to Improve Business Communication/35

Fundamentals of Social Networking/37

Three Emerging Trends/42

How to Use Facebook for Business/43

Oral Functions Bank口语实用句型/43

Business English Activities商务英语活动/46

Practical Business Writing：Job Application Letters

实用商务写作：工作应聘函/50

Notes注释/51

Unit 3 Job Interview工作面试

Leanung Objectives学习目标/55

Speaking Acthlities口语活动/55

A Tips for Acing the Job Interview工作面试取胜技巧/55

B Is This a Good Candidate for the Job？这个应聘人合适吗？/55

Listening Activities听力活动/56

A.An Extract of a Job Interview工作面试情景片断/56

B Unforgettable Interview Experience难忘的面试经历/57

Skill—Building Strategies：Job Interview

技能建构策略：工作面试/57

Interview Concept/57

Interviewer Preparation/58

Interview Structure/60

Interviewer Goals and Expectations/62

Strategies in Answering Interview Questions/63

Oral Functions Bank口语实用句型/64

Business English Activities商务英语活动/66

Practical Business Writing：Resume

实用商务写作：简历/68

Notes注释/76

Unit 4 Business Meeting商务会议

Leanung Objectives学习目标/78

Speaking Activities口语活动/78

A Tips for Business Meeting商务会议技巧/

B.What Are Business Meeting Etiquettes？何谓商务会议礼仪？/80

Listening Activities听力活动/82

A.Managing the Discussion掌控讨论/82

B.A Pitch Session on Exporting to the UAE出口阿联酋推销会议/83

Skill—Building Strategies：Business Meeting

技能建构策略：商务会议/83

Basic Features of Business Meetings/83

Scheduling a Business Meeting with a Meeting Agenda/85

Running an Effective Business Meeting/87

Business Meeting Minutes/89

Oral Functions Bank口语实用句型/91

Business English Activities商务英语活动/92

Practical Business Writing：lnvitation Letters

实用商务写作：邀请函/96

Notes注释/100

Unit 5 Business Negotiation商务谈判

Learning Objectives学习目标/101

Spealang Activities口语活动/101

A Talk About Productive Business Negotiations富有成效的商务谈判/101

B.Negotiation Role—Playing谈判角色扮演/102

Listening Activities听力活动/102

A.Your Price Is on the High Side您的价格偏高/102

B A Salary Negotiation工资谈判/103

Skill—Building Strategies：Business Negotiation

技能建构策略：商务谈判/103

Why Negotiate？/103

The Four Phases of Negotiation/105

Concession Guidelines/110

Negotiation Tactics

Character Traits for Negotiators/114

Some Styles in Business Negotiations/116

Oral Functions Bank口语实用句型/119

Business English Activities商务英语活动/122

Practical Business Writing：Letters of Recommendation

实用商务写作：推荐信/123

Notes注释/127

Unit 6 Case Analysis Approach案例分析方法

Leaming Objectives学习目标/130

Speaking Activities口语活动/130

A Steps in Problem Solving and Decision Making问题解决和决策步骤/130

B Brain Storming Techniques头脑风暴技巧/131

Listening Actvities听力活动/132

A The Value of Cases in a Course课程中案例的价值/132

B A Case Problem in Business Ethics 一个商业伦理问题案例/133

Skill—Building Strategies：Case Analysis Approach

技能建构策略：案例分析方法/134

What Is a Case Study？/134

Three Fhnctional Purposes of Cases/134

The Case Methodas a Learning Tool/135

How to Do a Case Study/138

How to Analyze a Case in Details/140

A General Structure of the Written Report/144

Oral Functions Bank口语实用句型/144

Business English Activities商务英语活动/152

Practical Business Writing： Letters of Complaints

实用商务写作：投诉函/155

Notes注释/159

……

Part Two Business Theories and Applications

商务理论与应用

Appendix附录：常见商务英语考试简介/356

References参考文献/372